Technology experts must talk about engagement rather than difference

By Editor, on December 9th, 2011%

No more. Please, no more turgid and clichéd examples of how children use the internet in a different way to adults. Attend an event and you’ll more often than not here an expert speaker eulogise about the innate multitasking abilities of their kids.

It’s meant to fun and perceptive. It isn’t – it’s actually boring and . . . → Read More: Technology experts must talk about engagement rather than difference

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CIOs cannot push their brand value if they are not social media animals

By Editor, on December 8th, 2011%

I attended a CIO event recently where attending IT leaders were reminded to use the conference hashtag. The response in the hall? Laughter.

That response is at best embarrassing and at worst negligent. Too many CIOs still fail to recognise the significance of social media.

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