Twitter: Being smart is great but you don’t have to prove it all the time

Message to all the self-promoting Twitter users out there: give it a rest. There’s nothing worse in the old school world of real life than having a conversation with someone that only talks about their own achievements.

In fact, it’s completely hideous: “Did I tell you about the time I achieved something brilliant? Actually, that reminds me of the time I was fantastic. I was, like, so amazing and everyone had to recognise that I was wonderful.”

In the real world, you make your excuses and leave. The self-promoters achieve nothing in real life. They are viewed as arrogant, boring and self-indulgent. So, what happens in the online world?

Exactly the opposite, unfortunately. Social networking has given the extremely average a platform to talk as if they are the extremely talented. The crimes are constant and clear, and include:

  • I’m so busy at the moment – Hey, guess what? I don’t care and neither should anyone else. Your desperate call for more work should be rejected
  • I’ve had 500 emails this week – What do you want, a medal? Emails are no record of success. In fact, I’d be much happier if I’d only had five emails
  • What a great day – Good for you. I’ve had one, too. I just don’t like to talk about it
  • Blessed to have such wonderful clients – Excuse me while I am sick repeatedly. Do people really buy this self-obsessed and sickening junk?
  • Off to a meeting in a minute and I’ve got lots of other meetings planned, too – Amazing, just amazing. Well done

In short, being smart is great but you don’t have to try and prove it all time. People will tell you that you need to talk about your achievements more in the digital age. That’s possibly true; it’s a very competitive age. But you don’t have to talk about yourself in a boring and rather obvious manner.

What do you think? Is Twitter giving the vain a platform to self-promote, or is personal brand marketing OK?

Related posts:

  1. Can the CIO convince the CEO that Twitter is useful?
  2. The five most annoying traits of Twitter users
  3. 10 common mistakes made by executives on Twitter
  4. Your silent approach to email and social media is a failure
  5. Does Twitter brand monitoring carry influence?

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