I attended a CIO event recently where attending IT leaders were reminded to use the conference hashtag. The response in the hall? Laughter.
That response is at best embarrassing and at worst negligent. Too many CIOs still fail to recognise the significance of social media.
Such failure is potentially problematic at the enterprise level, where CIOs will be expected to contribute to – or even lead – the business collaboration strategy.
But it is – more importantly – fundamentally flawed at the individual level, where smart executives are using Twitter to develop a personal brand.
CIOs are famed for their continual ability to look for the next opportunity. But how can you promote your brand value in the digital age if you are not a social animal?